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Product updates, company news, and ideas on owning answers across AI assistants.
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Beyond the SERP: Tracking Your Brand's Mentions in AI Search
The digital landscape is changing, and so must our approach to measuring success. Marketers today must move beyond the traditional SERP to introduce a new framework for brand visibility, focusing on critical metrics like presence, sentiment, and comparative position within AI-generated answers, all while leveraging new tools for competitive intelligence
From Pages to Prompts: Crafting Content for AI-Driven Conversations
In the age of AI, the primary audience for your content is no longer just a person—it's an algorithm. This article details the shift from creating content for clicks to building AI-friendly content that can be easily summarized, cited, and used to answer user prompts. Discover how to structure your content for maximum prompt occupancy and ensure your brand remains a foundational source of information
Defining Your Brand's High-Priority Topics for AI Dominance
In the age of AI-powered search, a new approach to content is essential. This article explores how moving from broad keywords to strategic, high-intent topics, guided by prompt analytics, is key to securing a strong 'citation share of voice' and dominating AI-generated answers for your brand.
Ensuring Brand Visibility and Preference in AI-Driven Answers
The rise of AI assistants and Large Language Models is fundamentally changing the customer journey. Brands must now move beyond traditional SEO to ensure their content is accurately represented, cited, and integrated into AI-driven answers. This strategic shift is crucial for maintaining visibility and influencing brand preference, as AI-generated responses increasingly shape consumer decisions and deliver high-intent, high-value traffic.
Navigating the Rise of AEO and Direct Answers
As AI-driven assistants and Large Language Models (LLMs) gain prominence, the digital marketing landscape is undergoing a seismic shift. Platforms like ChatGPT, Perplexity, Gemini, and Google's AI Overviews are becoming the initial point of online discovery, synthesizing vast amounts of information to provide direct, natural language answers to user queries. This transformation means that simply ranking in a list of ten blue links is no longer sufficient. Success increasingly hinges on ensuring your content is accurately represented, cited, and integrated into these AI-driven responses, even when users don't click through to your site.